{"id":7618,"date":"2026-10-13T01:47:00","date_gmt":"2026-10-12T23:47:00","guid":{"rendered":"https:\/\/popthisshop.com\/pts-test\/success-stories\/test-not-real-frozen-yogurt-finds-a-summer-home-in-avignon\/"},"modified":"2026-10-13T01:54:27","modified_gmt":"2026-10-12T23:54:27","slug":"test-not-real-frozen-yogurt-finds-a-summer-home-in-avignon","status":"publish","type":"pts_story","link":"https:\/\/popthisshop.com\/pts-test\/success-stories\/test-not-real-frozen-yogurt-finds-a-summer-home-in-avignon\/","title":{"rendered":"TEST (not real) \u2013 Frozen yogurt finds a summer home in Avignon"},"content":{"rendered":"<p>TEST (not real). When the team behind a small frozen yogurt brand wanted to test a new city, they did not want a long lease. They wanted two weeks, a good street and a space with character.<\/p>\n<h2>Why this space<\/h2>\n<p>The old industrial space had high ceilings and big windows on a busy corner. The landlord had already hosted two pop-ups and helped with the fridge permits.<\/p>\n<p>On the first weekend the queue went round the block. The brand added a second flavour of the week after day three.<\/p>\n<h2>What happened next<\/h2>\n<p>After the pop-up the brand signed for a second run in the same city in summer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A small frozen yogurt brand tested the market in an old industrial space. Two weeks later they had a waiting list for a second pop-up.<\/p>\n","protected":false},"featured_media":6031,"template":"","meta":{"_eb_attr":"","_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","_pts_story_template":"photo","_pts_story_hero_ids":"6031","_pts_story_hero_video":"","_pts_story_gallery_ids":"6032,6033,6044,5989","_pts_story_quote":"We sold out on the first Saturday. We had never seen that in our own shop.","_pts_story_quote_by":"Founder, TEST frozen yogurt brand","_pts_story_brand_name":"","_pts_story_city":"Avignon, France","_pts_story_period":"12 \u2013 26 March 2027","_pts_story_category":"Food & beverage","_pts_story_brand_listing":"5881","_pts_story_space_listing":"5891","_pts_story_pr":"","footnotes":""},"class_list":["post-7618","pts_story","type-pts_story","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/popthisshop.com\/pts-test\/wp-json\/wp\/v2\/pts_story\/7618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/popthisshop.com\/pts-test\/wp-json\/wp\/v2\/pts_story"}],"about":[{"href":"https:\/\/popthisshop.com\/pts-test\/wp-json\/wp\/v2\/types\/pts_story"}],"version-history":[{"count":1,"href":"https:\/\/popthisshop.com\/pts-test\/wp-json\/wp\/v2\/pts_story\/7618\/revisions"}],"predecessor-version":[{"id":7624,"href":"https:\/\/popthisshop.com\/pts-test\/wp-json\/wp\/v2\/pts_story\/7618\/revisions\/7624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/popthisshop.com\/pts-test\/wp-json\/wp\/v2\/media\/6031"}],"wp:attachment":[{"href":"https:\/\/popthisshop.com\/pts-test\/wp-json\/wp\/v2\/media?parent=7618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}