Luma Candles brings hands-on scent experience to Paris
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1 12 月 2026 – 16 12 月 2026
Success story · Avignon, France
TEST (not real) – Frozen yogurt finds a summer home in Avignon
A small frozen yogurt brand tested the market in an old industrial space. Two weeks later they had a waiting list for a second pop-up.
TEST (not real). When the team behind a small frozen yogurt brand wanted to test a new city, they did not want a long lease. They wanted two weeks, a good street and a space with character.
Why this space
The old industrial space had high ceilings and big windows on a busy corner. The landlord had already hosted two pop-ups and helped with the fridge permits.
On the first weekend the queue went round the block. The brand added a second flavour of the week after day three.
What happened next
After the pop-up the brand signed for a second run in the same city in summer.
We sold out on the first Saturday. We had never seen that in our own shop.
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