Luma Candles brings hands-on scent experience to Paris
Luma Candles is testing its first Paris pop-up in The Marais, with handmade beeswax candles and mini candle-making for visitors.
1 Dec 2026 – 16 Dec 2026
Success story · Avignon, France
Interview
TEST (not real) – “A pop-up let us meet our customers face to face”
An interview with a perfume brand about their first physical shop, three weeks in a boutique space.
Why a pop-up and not a webshop campaign?
TEST (not real). We wanted people to smell the perfumes. That is impossible online.
People came back a second time, and they brought a friend.
How did you choose the space?
We searched on Pop This Shop for small boutique spaces near the station. The landlord answered within a day.
What surprised you?
How many people came back a second time with a friend.
Would you do it again?
Yes. We already booked the same space for December.
Photos
